Kyle Bruce was promoted to the Director of Marketing for Digital Strategy in November of 2015 after spending the previous two years as the department's Assistant Director of Media Relations and Social Media Coordinator.
Bruce will concentrate on the department's branding and strategy with a focus on EWU Athletics' award-winning social media platforms, email newsletters, WatchBigSky.com broadcasts and video board content, among other things.
In his role as the department's social media coordinator, Bruce is responsible for all real-time social media during home events as well as the maintenance of Eastern's official accounts on Facebook, Twitter, Instagram, YouTube, Vine, Periscope and Snapchat. He established the department's Snapchat account, the first of its kind in the country, in November of 2013, going on to win an award from the Social Media Club of Portland. He also spearheaded the comprehensive "#BeIncREDible Social Media Summer" campaign during the summer of 2014, helping the department land its first-ever NACMA "Best Of" Award.
Bruce also works with the department's coaches on how to use social media as a recruiting tool, and trains student-athletes on all facets of social media, from privacy to brand building. Beginning in the fall of 2014, he implemented the Student-Athlete Social Media Ambassador Program, a program in which a select group of student-athletes' Twitter handles are promoted by the department in order to increase fan engagement.
Bruce was previously the primary media relations contact for EWU's volleyball, women's basketball, soccer, golf and men's and women's tennis programs.
Bruce's duties for the department's communications office included the coordination of interviews at football and basketball contests, including nationally-televised games and NCAA Championship events, the managing of student assistants who assist with the media relations efforts for various Olympic sports and the publication of the department's community service efforts. He also works as the official StatCrew scorer at home women's basketball, volleyball and soccer contests and supervises game staff at those events.
Prior to joining Eastern, Bruce served as a graduate assistant in the athletic media relations office at University of the Pacific in Stockton, Calif., where he worked as the primary contact for the Tigers' nationally-ranked men's and women's water polo programs along with the men's and women's swimming programs. He also served as the department's secondary women's basketball contact, handling postseason duties for Pacific at both the 2012 and 2013 Big West Tournaments in Anaheim, Calif. Bruce's other duties included serving as the department's official StatCrew scorer at home basketball and volleyball contests, monitoring and updating the department's website and aiding in the execution of live video broadcasts.
In March of 2013, Bruce volunteered at the Second and Third Rounds of the NCAA Men's Basketball Championship in San Jose, Calif., serving as a locker room quote taker and mini-cam steward, among other responsibilities.
Bruce served as an intern in the sports information department during his final two years of undergraduate study at Western Oregon University in Monmouth, Ore., working primarily with women's basketball and softball. While at WOU, he created the department's Facebook and Twitter pages, giving the Wolves their first-ever online presence outside of the deparment's official website.
Bruce received his bachelor's degree in business administration with a minor in sport management from WOU in June of 2011, graduating summa cum laude. He received his master's degree in sport management from Pacific in May of 2013.
Bruce currently resides in Cheney and enjoys spending time with family and friends, eating Mexican food, reading the occassional book and cheering on Liverpool FC. He is currently a member of the College Sports Information Directors of America (CoSIDA) and the National Association of Collegiate Marketing Administrators (NACMA).