Monika Jesse was named Director of Marketing & Creative Services for Eastern Washington University Athletics in July 2024, following previous roles as a Graduate Assistant and Operations Assistant within the department. In her current position, she oversees the full scope of marketing strategy, gameday production, creative services, and in-venue fan engagement for EWU’s 14 NCAA Division I athletic programs.
Monika is responsible for leading sport-specific marketing campaigns, managing in-game entertainment and promotional activations, supervising student staff, and collaborating with both campus and external partners to amplify brand visibility and elevate the fan experience. Her role also includes oversight of video board and LED displays, sponsorship activations, livestream coordination, and ensuring creative alignment with EWU’s institutional branding.
Prior to her full-time appointment, Monika served as EWU’s Athletic Marketing Graduate Assistant from 2022 to 2024. In that role, she successfully developed and executed marketing plans for soccer and volleyball, coordinated digital content creation across social media platforms, and led a team of student workers.
A proud Eagle, Monika holds both a Bachelor’s degree in Business Administration and a Master’s degree in Wellness and Movement Sciences with a concentration in Sports and Recreation Administration, both from Eastern Washington University.
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